Course Description
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Fall 2025 Term |
| This Course was not Offered During Winter 2026 Term |
| The tentative timetable is not yet available for the Spring/Summer 2026 Term |
| The tentative timetable is not yet available for the Fall 2026 Term |
