Course Description

Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.

Prerequisites

• NONE

Corequisites

• CPRL 510 : Fundamentals of P.R.
• CPRL 520 : Applied P.R. Communication
• CPRL 610 : Public Relations Fundamentals and Theory
• CPRL 620 : Content Creation for Public Relations

Schedule

Available Section(s) for Winter 2025 Term
Section	CRN	Day Offered	Location
CPRL 644/774	1899	WED	TBA

This Course was not Offered During Spring/Summer 2025 Term

The tentative timetable is not yet available for the Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term