Course Description

Design of an integrated marketing plan, including creativity, branding, media selection, customer segmentation, and budgeting. Strategic approach to the integrated marketing mix: digital promotion, advertising, public relations, experiential marketing, and direct marketing.

Prerequisites

• NONE

Corequisites

• NONE

Schedule

Available Section(s) for Winter 2025 Term
Section	CRN	Day Offered	Location
CMR2 664/761	1764	TUE	TBA

This Course was not Offered During Spring/Summer 2025 Term

The tentative timetable is not yet available for the Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term