Course Description
Design of an integrated marketing plan, including creativity, branding, media selection, customer segmentation, and budgeting. Strategic approach to the integrated marketing mix: digital promotion, advertising, public relations, experiential marketing, and direct marketing.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Spring/Summer 2025 Term |
| This Course was not Offered During Fall 2025 Term |
| Available Section(s) for Winter 2026 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 664/761 |
1798 |
TBA |
TBA
|
| The tentative timetable is not yet available for the Spring/Summer 2026 Term |
