Course Description
Comprehensive overview of the behaviour of the consumer in the marketplace and the research approaches to analyzing and understanding that behaviour. Exploration of human behaviour and action in the marketing context with a focus on the basic processes of consumer decision-making.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Spring/Summer 2025 Term |
| This Course was not Offered During Fall 2025 Term |
| Available Section(s) for Winter 2026 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 668/771 |
1799 |
TBA |
TBA
|
| The tentative timetable is not yet available for the Spring/Summer 2026 Term |
