Course Description
Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implentation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian market institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Winter 2025 Term |
| This Course was not Offered During Spring/Summer 2025 Term |
| The tentative timetable is not yet available for the Fall 2025 Term |
| The tentative timetable is not yet available for the Winter 2026 Term |
