Career and Professional Development

Course Synopses


CMR2 548 : Processes of Marketing Research

Course Description

Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.

Prerequisites

  • NONE

Corequisites

  • NONE

Schedule

This Course was not Offered During Spring/Summer 2025 Term

This Course was not Offered During Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term

The tentative timetable is not yet available for the Spring/Summer 2026 Term