Course Description

Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication. Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.

Prerequisites

• CPRL 530 : Internal Stakeholder Communication
• CPRL 535 : Public Opinion and Public Policy

Corequisites

• NONE

Schedule

This Course was not Offered During Winter 2025 Term

This Course was not Offered During Spring/Summer 2025 Term

The tentative timetable is not yet available for the Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term