Course Description

Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.

Prerequisites

• NONE

Corequisites

• CMRK 200 : Fundamentals of Marketing

Schedule

This Course was not Offered During Spring/Summer 2024 Term

Available Section(s) for Fall 2024 Term
Section	CRN	Day Offered	Location
CMRK 225/751	1933	MON	TBA

The tentative timetable is not yet available for the Winter 2025 Term

The tentative timetable is not yet available for the Spring/Summer 2025 Term