Course Description
Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Winter 2026 Term |
| This Course was not Offered During Spring/Summer 2026 Term |
| The tentative timetable is not yet available for the Fall 2026 Term |
| The tentative timetable is not yet available for the Winter 2027 Term |
