Course Description

Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.

Prerequisites

• NONE

Corequisites

• CMRK 200 : Fundamentals of Marketing

Schedule

Available Section(s) for Fall 2025 Term
Section	CRN	Day Offered	Location
CMRK 235/781	2393	THU	TBA

This Course was not Offered During Winter 2026 Term

The tentative timetable is not yet available for the Spring/Summer 2026 Term

The tentative timetable is not yet available for the Fall 2026 Term