Course Description

Application of selling models to effectively harness digital media to convert online prospects into customers and retain them using Internet resources. Strategies to build long-term partnerships with online and traditional customers and promote new ventures through search engine optimisation (SEO) to achieve business and marketing objectives. Application and practice of the business negotiation process and strategies for traditional and online stakeholders.

Prerequisites

• NONE

Corequisites

• NONE

Schedule

This Course was not Offered During Spring/Summer 2025 Term

Available Section(s) for Fall 2025 Term
Section	CRN	Day Offered	Location
CGMG 318/741	2145	SAT	TBA

Available Section(s) for Winter 2026 Term
Section	CRN	Day Offered	Location
CGMG 318/774	7399	TBA	TBA

The tentative timetable is not yet available for the Spring/Summer 2026 Term