Course Description
Explores marketing, public relations, sales and brand management strategies and techniques employing both traditional and digital media platforms to generate revenue from commercial entertainment products using real cases. Explores cross-promotion and partnership opportunities with other industries, e.g., hospitality, tourism. The concept of secondary revenues from merchandising, food and beverage, licensing, sponsorship and private events.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Winter 2025 Term |
| This Course was not Offered During Spring/Summer 2025 Term |
| The tentative timetable is not yet available for the Fall 2025 Term |
| The tentative timetable is not yet available for the Winter 2026 Term |
