Course Description
Review of the concepts, frameworks, and current trends in the marketing of services, including new creative products. Analysis of issues pertaining to the delivery of service excellence, effective communication, the highest quality, and loyalty. Focus is on service marketing in the private and public sectors.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Winter 2026 Term |
| This Course was not Offered During Spring/Summer 2026 Term |
| Available Section(s) for Fall 2026 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 643/791 |
2285 |
TBA |
TBA
|
| The tentative timetable is not yet available for the Winter 2027 Term |
