Course Description
Design of an integrated marketing plan, including creativity, branding, media selection, customer segmentation, and budgeting. Strategic approach to the integrated marketing mix: digital promotion, advertising, public relations, experiential marketing, and direct marketing.
Prerequisites
Corequisites
Schedule
| Available Section(s) for Winter 2026 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 664/761 |
1798 |
TUE |
TBA |
| This Course was not Offered During Spring/Summer 2026 Term |
| The tentative timetable is not yet available for the Fall 2026 Term |
| The tentative timetable is not yet available for the Winter 2027 Term |
