Course Description
Comprehensive overview of the behaviour of the consumer in the marketplace and the research approaches to analyzing and understanding that behaviour. Exploration of human behaviour and action in the marketing context with a focus on the basic processes of consumer decision-making.
Prerequisites
Corequisites
Schedule
| Available Section(s) for Winter 2025 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 668/771 |
1765 |
WED |
TBA |
| This Course was not Offered During Spring/Summer 2025 Term |
| The tentative timetable is not yet available for the Fall 2025 Term |
| The tentative timetable is not yet available for the Winter 2026 Term |
