Course Description
Explores the intersection between neuroscience and marketing, including how cognitive processes, emotional triggers, and brain functions shape consumer behaviour and decision-making. Introduction to neuroscience and biometric tools and their impact on attention, emotion, and decision-making. Application of advertising, product design, and brand loyalty tools and concepts. Analysis of the cognitive biases, emotional drivers, and biological mechanisms underlying consumer actions to develop effective marketing strategies.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Winter 2025 Term |
| This Course was not Offered During Spring/Summer 2025 Term |
| The tentative timetable is not yet available for the Fall 2025 Term |
| The tentative timetable is not yet available for the Winter 2026 Term |
