Course Description
Foundational and emerging concepts of consumer behavior. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Spring/Summer 2025 Term |
| This Course was not Offered During Fall 2025 Term |
| Available Section(s) for Winter 2026 Term |
| Section |
CRN |
Day Offered |
Location |
| CMRK 320/771 |
1802 |
TBA |
TBA
|
| The tentative timetable is not yet available for the Spring/Summer 2026 Term |
