Course Description
Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.
Prerequisites
Corequisites
Schedule
| Available Section(s) for Winter 2026 Term |
| Section |
CRN |
Day Offered |
Location |
| CMRK 322/751 |
1804 |
MON |
TBA |
| This Course was not Offered During Spring/Summer 2026 Term |
| The tentative timetable is not yet available for the Fall 2026 Term |
| The tentative timetable is not yet available for the Winter 2027 Term |
