Course Description

Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation. Students must have completed all other required courses in the program, or be in their final semester.

Prerequisites

• CPRL 221 : Professional Communication and Networking
• CMRK 200 : Fundamentals of Marketing
• CMRK 225 : Marketing Statistics and Research
• CMRK 230 : Personal Selling and Customer Services
• CMRK 235 : Digital Media Marketing
• CMRK 320 : Principles of Consumer Behaviour
• CMRK 321 : Integrated Marketing Communications
• CMRK 322 : Basics of Service Marketing
• CMRK 325 : Global Marketing

Corequisites

• NONE

Schedule

Available Section(s) for Spring/Summer 2025 Term
Section	CRN	Day Offered	Location
CMRK 430/751	377	MON/WED	TBA

This Course was not Offered During Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term

The tentative timetable is not yet available for the Spring/Summer 2026 Term