Course Description
Recent media crises in the corporate, consumer products and political milieus, among others, have demonstrated the importance of swift, effective reactions to shifting opinion and outright attacks on line. Such situations are frequently complicated by the interaction of traditional and social media. More important, organizations of all types weather on-line crises much more safely when they have well designed crisis management plans in place. The rise of digital media has greatly enhanced the key role of internal stakeholders (e.g. employees, volunteers, users) in shaping, for better or worse, an organization’s communications with outside stakeholders (e.g. media, taxpayers, shareholders). As a result, communication with, among, and by internal stakeholders is an essential component of an organization’s communication management. In addition, social media has given organizations an array of new tools for enhancing the recruitment, integration and retention of employees and volunteers.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Winter 2025 Term |
| This Course was not Offered During Spring/Summer 2025 Term |
| The tentative timetable is not yet available for the Fall 2025 Term |
| The tentative timetable is not yet available for the Winter 2026 Term |
