Course Description
Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Fall 2025 Term |
| This Course was not Offered During Winter 2026 Term |
| The tentative timetable is not yet available for the Spring/Summer 2026 Term |
| The tentative timetable is not yet available for the Fall 2026 Term |
