Global Strategic Communication

Course Synopses


YCBS 114 : Content Strategy

Course Description

The organization and management of content processes through the use of digital media. Understanding the role of content in the modern enterprise and the need for an enterprise-specific, functional architecture. Purposing of content, creating the content strategy and the execution processes and workflow models for content creation and deployment. Issues of implementation. Understanding and crafting the systems and structures of the organization’s content functions.

Prerequisites

  • NONE

Corequisites

  • NONE

Schedule

This Course was not Offered During Winter 2025 Term

This Course was not Offered During Spring/Summer 2025 Term

The tentative timetable is not yet available for the Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term