Objectives

The Certificate in Applied Marketing is intended for students who wish to acquire basic knowledge of the marketing field that will allow them to aspire to entry-level positions in business, industry, and not-for-profit organizations. It will introduce students to theories and concepts of marketing, and provide an opportunity to apply these in practical situations.

Courses

Number	Title	Prerequisites	Available Times
			Spring/Summer 2025	Fall 2025	Winter 2026	Spring/Summer 2026
Required Courses (30 credits)
CGMG 318	Selling Models and Business Negotiation			SAT	WED
CMRK 200	Fundamentals of Marketing	Not open to students who have taken MGCR 352		TUE	TUE
CMRK 225	Marketing Statistics and Research	Co-requisite: CMRK 200		MON
CMRK 235	Digital Media Marketing	Co-requisite: CMRK 200		THU
CMRK 320	Principles of Consumer Behaviour	CMRK 200 and CMRK 225			WED
CMRK 321	Integrated Marketing Communications	CMRK 200 and CMRK 225			TUE
CMRK 322	Basics of Service Marketing	CMRK 200 and CMRK 225			MON
CMRK 325	Global Marketing	CMRK 200 and CMRK 225			THU
CMRK 430	Marketing Applications	CMRK 200, CMRK 225, CMRK 230, CMRK 235, CMRK 320, CMRK 321, CMRK 322, CMRK 325 and CPRL 221	MON/WED
CPRL 221	Professional Communication and Networkin ...		TUE/THU