Objectives

The field of Public Relations and Communications Management has been changing dramatically in recent years. Digital (including social) media is changing the way public and organizations communicate. Increased consciousness by companies of their social responsibility, and a need for greater accountability to stakeholders, have led to an awareness in both the corporate and the not-for-profit sector that organizations need to rely on the advice and services of well trained professional communicators. The program content is continually updated with best practices in industry. Students have opportunities to discuss real and evolving public relations cases directly with industry professionals.

Courses

Number	Title	Prerequisites	Available Times
			Spring/Summer 2025	Fall 2025	Winter 2026	Spring/Summer 2026
8 REQUIRED Courses: (24 Credits)
CPRL 214	Applied Public Relations Methods 1	Corequisite: CPRL 223		TUE
CPRL 223	Basics of Public Relations			MON
CPRL 224	Applied Public Relations Methods 2	[EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223			TUE
CPRL 225	Social and Traditional Media Relations	Corequisites: [EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223			THU
CPRL 226	Corporate Communications	[EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223			MON
CPRL 227	Internal Communication	Corequisite: [EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223		THU
CPRL 321	PR Issues Management	[EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223			WED
CPRL 322	Cases in Public Relations	CPRL 224 and CPRL 225 and [CPRL 226 or CPRL 227], CPRL 320 and CPRL 321; or contact department for registration approval.	TUE/THU
2 COMPLEMENTARY Courses to be chosen from the following: (6 Credits)
CGMG 210	Fundamentals of Project Management	Restriction: Open to students currently in a program. Not open to Special Students.	MON	THU	MON
CPRL 220	Fundamentals of Fund Raising			WED
CPRL 228	Event Management		MON/WED
MGCR 222	Introduction to Organizational Behaviour
MGCR 352	Principles of Marketing
MGCR 360	Social Context of Business