Course Description
Introduction to English-to-French translation and transcreation of marketing collateral and communications materials, with a focus on consumer goods and online platforms, including an introduction to the basics of search engine optimization-friendly content for translators. Survey of the specificities of online communication in translation in terms of readability and purpose. Translation exercises include Web pages, ecommerce sites and social media posts. Emphasis on understanding the hybrid role of the online community or social media manager in a multicultural and multilingual global context.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Winter 2025 Term |
| This Course was not Offered During Spring/Summer 2025 Term |
| The tentative timetable is not yet available for the Fall 2025 Term |
| The tentative timetable is not yet available for the Winter 2026 Term |
