Course Description
Introduction to the field and contexts of public relations. Comprehensive overview and application of the theoretical underpinnings of public relations and communications practice. Focus on systems theories (including complexity and cybernetics), behavioural science and theories of persuasion, public opinion, organizational communication and sensemaking, and organizational culture. Application of public relations theory such as the excellence theory and four models of public relations.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Spring/Summer 2024 Term |
| Available Section(s) for Fall 2024 Term |
| Section |
CRN |
Day Offered |
Location |
| CPRL 610/761 |
2067 |
TUE |
TBA |
| The tentative timetable is not yet available for the Winter 2025 Term |
| The tentative timetable is not yet available for the Spring/Summer 2025 Term |
