Course Description

How to use data, metrics, analytics and primary and secondary research in formulating, measuring and evaluating public relations strategies in each phase of the development process. Focus on formulating the measurement instruments needed to test effectiveness, and on interpreting and communicating the results thereof to management and other relevant stakeholders. The use of artificial intelligence (AI) in public relations such as in media monitoring, and how to collect, analyze and act on data of the attitudes and behaviours of key audiences.

Prerequisites

• NONE

Corequisites

• CPRL 533 : Communications in the Corporate Sector
• CPRL 633 : Corporate and Organizational Communications

Schedule

This Course was not Offered During Spring/Summer 2024 Term

This Course was not Offered During Fall 2024 Term

Available Section(s) for Winter 2025 Term
Section	CRN	Day Offered	Location
CPRL 636/764	1898	TBA	TBA

The tentative timetable is not yet available for the Spring/Summer 2025 Term