Course Description
Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.
Prerequisites
Corequisites
Schedule
| Available Section(s) for Spring/Summer 2024 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 642/751 |
220 |
MON/WED |
TBA |
| Available Section(s) for Fall 2024 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 642/761 |
1928 |
TUE |
TBA |
| Available Section(s) for Winter 2025 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 642/761 |
1762 |
TBA |
TBA
|
| The tentative timetable is not yet available for the Spring/Summer 2025 Term |
