Course Description
Review of the concepts, frameworks, and current trends in the marketing of services, including new creative products. Analysis of issues pertaining to the delivery of service excellence, effective communication, the highest quality, and loyalty. Focus is on service marketing in the private and public sectors.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Spring/Summer 2024 Term |
| Available Section(s) for Fall 2024 Term |
| Section |
CRN |
Day Offered |
Location |
| CMR2 643/791 |
1929 |
FRI |
TBA |
| The tentative timetable is not yet available for the Winter 2025 Term |
| The tentative timetable is not yet available for the Spring/Summer 2025 Term |
