Course Description

Marketing management consideration of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop and optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an intergrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

Prerequisites

• CMS2 521 : Applied Management Statistics
• CMR2 542 : Marketing Principles and Applications
• CMR2 548 : Processes of Marketing Research

Corequisites

• NONE

Schedule

This Course was not Offered During Winter 2025 Term

This Course was not Offered During Spring/Summer 2025 Term

The tentative timetable is not yet available for the Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term