Course Description

This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.

Prerequisites

• CMR2 542 : Marketing Principles and Applications
• CMR2 548 : Processes of Marketing Research

Corequisites

• NONE

Schedule

This Course was not Offered During Spring/Summer 2024 Term

This Course was not Offered During Fall 2024 Term

The tentative timetable is not yet available for the Winter 2025 Term

The tentative timetable is not yet available for the Spring/Summer 2025 Term