Course Description

Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.

Prerequisites

• NONE

Corequisites

• CPRL 510 : Fundamentals of P.R.
• CPRL 520 : Applied P.R. Communication

Schedule

This Course was not Offered During Winter 2024 Term

This Course was not Offered During Spring/Summer 2024 Term

The tentative timetable is not yet available for the Fall 2024 Term

The tentative timetable is not yet available for the Winter 2025 Term