Career and Professional Development

Program Details

_Graduate Certificate in Marketing (Replaced by Grad. Cert. in Digital Marketing. Program prior to Summer 2018)


The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. This 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time. Applicants must have a Bachelor's degree in any discipline. The minimum CGPA required in the Bachelor's degree in 3.0 out of 4.0; or a minimum CGPA of 3.2 out of 4.0 in the equivalent of the last two years of full-time university-level academic studies. Applicants must also have a minimum of three years recent, relevant work experience in marketing. All applicants must provide their curriculum vitae and two letters of reference. *Applications to this program are no longer being accepted. This program has been replaced by the Graduate Certificate in Digital Marketing as of the Summer 2018 term.


Number Title Prerequisites Available Times
Winter 2023 Spring/Summer 2023 Fall 2023 Winter 2024
4 REQUIRED Courses:
CMR2 548 Processes of Marketing Research
CMR2 564 Marketing Communications: A Strategic Approach CMR2 542 and CMR2 548 TUE
CMR2 556 Buyer Behaviour CMR2 542 and CMR2 548 WED
CMR2 566 Global Marketing Management CMR2 542 and (CMR2 548 or CMS2 521) THU
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552 Strategic Management Advanced Student TUE/THU
CPL2 553 Small Business Management CACC 520 and CMR2 542
CMIS 541 Information Systems for Managers SAT
CCLW 511 Law 1 MON/WED
CMR2 543 Marketing of Services CMR2 542 and CMR2 548 MON
CMR2 590 Topics in Marketing None
CGM2 510 Project Management: Tools and Techniques Not open to Special Students MON
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.