Career and Professional Development

Program Details

_Diploma in Public Relations & Communications Management (Admissions no longer accepted.Program prior to Fall 2020)


This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like to further their academic background. Students gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. Material is updated regularly to include new technology and emerging issues. While skills are taught, major emphasis is placed on the strategic aspects of public relations.

The schedule is tentative and subject to change.


Number Title Prerequisites Available Times
Winter 2023 Spring/Summer 2023 Fall 2023 Winter 2024
7 Required Courses: (21 Credits)
CPRL 510 Fundamentals of P.R.
CPRL 520 Applied P.R. Communication Corequisite: CPRL 510
CPRL 530 Internal Stakeholder Communication Corequisite: CPRL 510 and CPRL 520
CPRL 531 Media Context and Applications Corequisite: CPRL 510 and CPRL 520 THU
CPRL 535 Public Opinion and Public Policy Corequisite: CPRL 531 WED
CPRL 540 Communication Planning CPRL 530 and CPRL 535 TUE/THU
CPRL 541 Ethics in Public Relations Corequisite: CPRL 510 and CPRL 520
3 Complementary Courses from: (9 Credits)
1 to 2 Courses to be chosen from the following: (3-6 Credits)
CPRL 533 Communications in the Corporate Sector CPRL 510 and CPRL 520 MON
CPRL 534 Communications in the Not-For-Profit Sector CPRL 510 and CPRL 520
1 to 2 Courses to be chosen from the following: (3-6 Credits)
CGM2 510 Project Management: Tools and Techniques Not open to Special Students MON
CMIS 544 Digital Marketing Automation, Planning and Tech. WED
CMR2 542 Marketing Principles and Applications TUE
CORG 551 Behaviour in Organizations WED
CPRL 515 Fund-Raising and Philanthropy TUE
CPRL 532 Public Relations Event Management MON/WED
CPRL 590 Topics in Public Relations CPRL 530 CPRL 531 or Departmental Approval
CMIS 530 Digital Analytics and Targeting MON
Or any other 500 or 600 graduate level course offered through CPD and approved b