Career and Professional Development

Program Details


_Diploma in Management with a Concentration in Public Relations & Comm. Mgmt (Admissions no longer accepted)

Objectives

The Diploma in Management with a Public Relations and Communications Management Concentration enhances students' communication and effectiveness, which will help them learn to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Public Relations and Communications Management program in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations and Communications Management Concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry.

Courses

Number Title Prerequisites Available Times
Winter 2023 Spring/Summer 2023 Fall 2023 Winter 2024
CO-REQUISITES (These courses must be taken at the beginning of the program):
CEC2 532 Business Economics TUE
CMS2 500 Mathematics for Management CMSC 000 (or the Exemption by Examination) WED
WED
WED
WED
9 REQUIRED Courses: (27 Credits)
CFIN 512 Corporate Finance Pre-requisite: (CACC 520 or CACC 521) and Co-requisite: CMS2 521
CMR2 542 Marketing Principles and Applications TUE
CMS2 521 Applied Management Statistics CMS2 500 (or the Exemption by Examination) WED
WED
CORG 551 Behaviour in Organizations WED
MON/WED
CPRL 510 Fundamentals of P.R.
CPRL 520 Applied P.R. Communication Corequisite: CPRL 510
CPRL 530 Internal Stakeholder Communication Corequisite: CPRL 510 and CPRL 520
CPRL 531 Media Context and Applications Corequisite: CPRL 510 and CPRL 520 THU
CACC 520 Accounting for Management Co-requisite: CMS2 500 (or the Exemption by Examination) THU
1 COMPLEMENTARY Course to be chosen from the following: (3 Credits)
CGM2 510 Project Management: Tools and Techniques Not open to Special Students MON
FRI/SAT
SAT
CMIS 530 Digital Analytics and Targeting MON
CMIS 542 Strategic Internet Marketing
CMIS 544 Digital Marketing Automation, Planning and Tech. WED
CPRL 515 Fund-Raising and Philanthropy TUE
CPRL 532 Public Relations Event Management MON/WED
CPRL 533 Communications in the Corporate Sector CPRL 510 and CPRL 520 MON
CPRL 534 Communications in the Not-For-Profit Sector CPRL 510 and CPRL 520
CPRL 535 Public Opinion and Public Policy Corequisite: CPRL 531 WED
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.