Career and Professional Development

Program Details

_Graduate Certificate in Digital Marketing (Admissions no longer accepted. Program as of Summer 2018)


Program under review. Admissions is currently not accepted.

The Graduate Certificate in Digital Marketing has been developed for students who wish to upgrade their existing knowledge and skills in marketing to specialize in the dynamic digital environment. The program is designed to provide students with prior marketing knowledge the opportunity to develop a solid understanding of the theoretical foundations, tools, and skills to implement and measure digital strategies, engage with consumers, apply search engine optimization (SEO), optimize the user experience, and develop a digital marketing strategy that is aligned to traditional marketing efforts. The program comprises four required courses and one complementary course.

The schedule is tentative and subject to change.


Number Title Prerequisites Available Times
Winter 2023 Spring/Summer 2023 Fall 2023 Winter 2024
CMIS 543 Digital Customer Experience MON
CMIS 544 Digital Marketing Automation, Planning and Tech. WED
CMIS 549 Digital Media and Search Engine Optimization
CMR2 573 Digital Marketing Communications CMIS 543, CMIS 544 and CMIS 549.
1 COMPLEMENTARY COURSES to be chosen from the following
CGM2 510 Project Management: Tools and Techniques Not open to Special Students MON
CMR2 542 Marketing Principles and Applications TUE
CMR2 548 Processes of Marketing Research
CMR2 590 Topics in Marketing None
CPL2 552 Strategic Management Advanced Student TUE/THU
Or any other 500 or 600-level course offered and approved by
Career and Professional Development