Career and Professional Development

Program Details


_Diploma in Applied Marketing (Admissions no longer accepted. Program prior to Winter 2019)

Objectives

The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices and recent developments in the field of marketing, and provide an opportunity to apply these in practical situations. Admission requirements: Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.

Courses

Number Title Prerequisites Available Times
Winter 2023 Spring/Summer 2023 Fall 2023 Winter 2024
10 REQUIRED COURSES: (30 CREDITS)
CMIS 549 Digital Media and Search Engine Optimization
CMR2 542 Marketing Principles and Applications TUE
CMR2 543 Marketing of Services CMR2 542 and CMR2 548 MON
CMR2 548 Processes of Marketing Research
CMR2 556 Buyer Behaviour CMR2 542 and CMR2 548 WED
CMR2 564 Marketing Communications: A Strategic Approach CMR2 542 and CMR2 548 TUE
CMR2 566 Global Marketing Management CMR2 542 and (CMR2 548 or CMS2 521) THU
CMR2 570 Strategic Marketing Planning CGM2 520, CMIS 549, CMR2 542, CMR2 543, CMR2 548, CMR2 556, CMR2 564, CMR2 566 and CPL2 510 MON
CPL2 510 Communication and Networking Skills SAT
TUE/THU
CGM2 520 Sales Management and Negotiation Strategies WED