Course Description

Foundational and emerging concepts of consumer behavior. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

Prerequisites

• CMRK 200 : Fundamentals of Marketing
• CMRK 225 : Marketing Statistics and Research

Corequisites

• NONE

Schedule

Available Section(s) for Winter 2025 Term
Section	CRN	Day Offered	Location
CMRK 320/771	1768	WED	TBA

This Course was not Offered During Spring/Summer 2025 Term

The tentative timetable is not yet available for the Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term