Course Description

Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media.

Prerequisites

• CMRK 200 : Fundamentals of Marketing
• CMRK 225 : Marketing Statistics and Research

Corequisites

• NONE

Schedule

Available Section(s) for Winter 2025 Term
Section	CRN	Day Offered	Location
CMRK 321/761	1769	TUE	TBA

This Course was not Offered During Spring/Summer 2025 Term

The tentative timetable is not yet available for the Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term