Course Description

Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.

Prerequisites

• CMRK 200 : Fundamentals of Marketing
• CMRK 225 : Marketing Statistics and Research

Corequisites

• NONE

Schedule

Available Section(s) for Winter 2025 Term
Section	CRN	Day Offered	Location
CMRK 322/751	1770	MON	TBA

This Course was not Offered During Spring/Summer 2025 Term

The tentative timetable is not yet available for the Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term