Course Description
Applies a strategic approach to developing and measuring a digital marketing communication strategy for various platforms and channels aligned to the traditional marketing communications mix. Covers how to leverage best practices to optimise online community building, conversion, and customer experience through digital channels in an integrated marketing communication strategy.
Prerequisites
Corequisites
Schedule
| This Course was not Offered During Winter 2025 Term |
| This Course was not Offered During Spring/Summer 2025 Term |
| The tentative timetable is not yet available for the Fall 2025 Term |
| The tentative timetable is not yet available for the Winter 2026 Term |
