Course Description

Applies a strategic approach to developing and measuring a digital marketing communication strategy for various platforms and channels aligned to the traditional marketing communications mix. Covers how to leverage best practices to optimise online community building, conversion, and customer experience through digital channels in an integrated marketing communication strategy.

Prerequisites

• CMIS 543 : Digital Customer Experience
• CMIS 544 : Digital Marketing Automation, Planning and Tech.
• CMIS 549 : Digital Media and Search Engine Optimization

Corequisites

• NONE

Schedule

This Course was not Offered During Spring/Summer 2024 Term

This Course was not Offered During Fall 2024 Term

The tentative timetable is not yet available for the Winter 2025 Term

The tentative timetable is not yet available for the Spring/Summer 2025 Term