The online 15-credit Graduate Certificate in Strategic Public Relations and Communications Management focuses on the competencies needed to strategize, advise on, conceptualize, implement and measure strategic communications efforts in various internal and external contexts according to ethical and professional codes and standards. This program is designed for those working in the field who want to advance their academic background and/or those who have obtained the Graduate Certificate in Public Relations and Communication Management Practice. It delves into areas of public relations specialization including corporate communication, media and influencer relations, communication strategy, and public relations measurement and analytics.
| Number | Title | Prerequisites | Available Times | |||
|---|---|---|---|---|---|---|
| Spring/Summer 2024 | Fall 2024 | Winter 2025 | Spring/Summer 2025 | |||
| Required Courses (9 credits) | ||||||
| CPRL 633 | Corporate and Organizational Communications | Restriction: Not open to students who have taken CPRL 533. Only open to students enrolled in the Graduate Certificate in Strategic Public Relations and Communications Management. | ||||
| CPRL 636 | Public Relations Measurement, Data and Analytics | Corequisites: CPRL 533 or CPRL 633 Restrictions: Only open to students enrolled in the Graduate Certificate in Strategic Public Relations and Communications Management. | ||||
| CPRL 691 | Communications Management and Strategy | Corequisites: CPRL 633 and CPRL 636 |
TUE/THU |
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| Complementary Courses (6 credits) | ||||||
| 3 credits from the following courses: | ||||||
| CPRL 631 | Media and Influencer Relations | Corequisites: (CPRL 510 or CPRL 610) and (CPRL 520 or CPRL 620). Restrictions Not open to students who have taken CPRL 531. |
THU |
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| CPRL 690 | Special Topics in PR and Communications Management |
MON/WED |
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| 3 credits from the following courses: | ||||||
| CPRL 641 | Ethics in Public Relations | Restrictions: Not open to students who have taken CPRL 541. |
WED |
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| CPRL 644 | Integrated Digital Communications | Corequisites: (CPRL 510 and CPRL 520) or (CPRL 610 and CPRL 620) | ||||
| Or 3 credits at the 600-level approved by the program adviser or academic unit. | ||||||