Course Description

How organizations stay engaged with internal stakeholders including employees, management, board members and specific audiences such as patients, students. Overview on how to ensure effective internal communication; engaging employees as organizational ambassadors; organizational culture; communicating organizational values, priorities and initiatives through appropriate channels in alignment with the organization’s mission; mobilizing internal stakeholders; issues and change management; maximizing employee engagement; and communicating effectively with remote and hybrid workforces.

Prerequisites

• NONE

Corequisites

• CPRL 510 : Fundamentals of P.R.
• CPRL 520 : Applied P.R. Communication
• CPRL 610 : Public Relations Fundamentals and Theory
• CPRL 620 : Content Creation for Public Relations

Schedule

This Course was not Offered During Spring/Summer 2024 Term

Available Section(s) for Fall 2024 Term
Section	CRN	Day Offered	Location
CPRL 630/701	2069	SAT	TBA

Available Section(s) for Winter 2025 Term
Section	CRN	Day Offered	Location
CPRL 630/754	7269	TBA	TBA

The tentative timetable is not yet available for the Spring/Summer 2025 Term