Course Description

Analysis of the context in which the media operates. Examination of how to build and maintain relationships with those working in traditional (e.g., journalists) and digital media (e.g., influencers, bloggers), and generate publicity through media channels. Media training to prepare media spokespersons, media events including media conferences, preparing tools for communicating through the media, and media monitoring techniques. How to develop a comprehensive media strategy and design of accompanying communication tools.

Prerequisites

• NONE

Corequisites

• CPRL 510 : Fundamentals of P.R.
• CPRL 520 : Applied P.R. Communication
• CPRL 610 : Public Relations Fundamentals and Theory
• CPRL 620 : Content Creation for Public Relations

Schedule

This Course was not Offered During Spring/Summer 2024 Term

Available Section(s) for Fall 2024 Term
Section	CRN	Day Offered	Location
CPRL 631/781	2070	THU	TBA

The tentative timetable is not yet available for the Winter 2025 Term

The tentative timetable is not yet available for the Spring/Summer 2025 Term