Career and Professional Development

Program Details


Diploma in Public Relations & Communications Management (Program as of Fall 2020)

Objectives

This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like to further their academic background. Students gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. Material is updated regularly to include new technology and emerging issues. While skills are taught, major emphasis is placed on the strategic aspects of public relations.

The schedule is tentative and subject to change.

Courses

Number Title Prerequisites Available Times
Fall 2023 Winter 2024 Spring/Summer 2024 Fall 2024
REQUIRED COURSES (24 Credits):
CPRL 510 Fundamentals of P.R.
CPRL 520 Applied P.R. Communication Corequisite: CPRL 510
CPRL 530 Internal Stakeholder Communication Corequisite: CPRL 510 and CPRL 520
CPRL 531 Media Context and Applications Corequisite: CPRL 510 and CPRL 520
CPRL 533 Communications in the Corporate Sector CPRL 510 and CPRL 520
CPRL 535 Public Opinion and Public Policy Corequisite: CPRL 531
CPRL 540 Communication Planning CPRL 530 and CPRL 535
CPRL 541 Ethics in Public Relations Corequisite: CPRL 510 and CPRL 520
COMPLEMENTARY COURSES (6 credits):
2 COURSES TO BE CHOSEN FROM THE FOLLOWING:
CGM2 510 Project Management: Tools and Techniques Not open to Special Students
CMIS 544 Digital Marketing Automation, Planning and Tech.
CPRL 515 Fund-Raising and Philanthropy
CPRL 532 Public Relations Event Management