Course Description

Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.

Prerequisites

• CMR2 542 : Marketing Principles and Applications
• CMR2 548 : Processes of Marketing Research

Corequisites

• NONE

Schedule

This Course was not Offered During Fall 2025 Term

This Course was not Offered During Winter 2026 Term

The tentative timetable is not yet available for the Spring/Summer 2026 Term

The tentative timetable is not yet available for the Fall 2026 Term