Course Description

Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.

Prerequisites

• CMR2 542 : Marketing Principles and Applications
• CMR2 548 : Processes of Marketing Research

Corequisites

• NONE

Schedule

This Course was not Offered During Spring/Summer 2025 Term

This Course was not Offered During Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term

The tentative timetable is not yet available for the Spring/Summer 2026 Term