Objectives

The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. This 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time. Applicants must have a Bachelor's degree in any discipline. The minimum CGPA required in the Bachelor's degree in 3.0 out of 4.0; or a minimum CGPA of 3.2 out of 4.0 in the equivalent of the last two years of full-time university-level academic studies. Applicants must also have a minimum of three years recent, relevant work experience in marketing. All applicants must provide their curriculum vitae and two letters of reference. *Applications to this program are no longer being accepted. This program has been replaced by the Graduate Certificate in Digital Marketing as of the Summer 2018 term.

Courses

Number	Title	Prerequisites	Available Times
			Spring/Summer 2024	Fall 2024	Winter 2025	Spring/Summer 2025
4 REQUIRED Courses:
CMR2 548	Processes of Marketing Research
CMR2 564	Marketing Communications: A Strategic Approach	CMR2 542 and CMR2 548
CMR2 556	Buyer Behaviour	CMR2 542 and CMR2 548
CMR2 566	Global Marketing Management	CMR2 542 and (CMR2 548 or CMS2 521)
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552	Strategic Management	Advanced Student
CPL2 553	Small Business Management	CACC 520 and CMR2 542
CMIS 541	Information Systems for Managers
CCLW 511	Law 1
CMR2 543	Marketing of Services	CMR2 542 and CMR2 548
CMR2 590	Topics in Marketing	None
CGM2 510	Project Management: Tools and Techniques	Not open to Special Students
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.