Objectives

The Diploma in Management with a Public Relations and Communications Management Concentration enhances students' communication and effectiveness, which will help them learn to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Public Relations and Communications Management program in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations and Communications Management Concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry.

Courses

Number	Title	Prerequisites	Available Times
			Spring/Summer 2024	Fall 2024	Winter 2025	Spring/Summer 2025
CO-REQUISITES (These courses must be taken at the beginning of the program):
CEC2 532	Business Economics
CMS2 500	Mathematics for Management	CMSC 000 (or the Exemption by Examination)	MON	WED
9 REQUIRED Courses: (27 Credits)
CFIN 512	Corporate Finance	Pre-requisite: (CACC 520 or CACC 521) and Co-requisite: CMS2 521
CMR2 542	Marketing Principles and Applications
CMS2 521	Applied Management Statistics	CMS2 500 (or the Exemption by Examination)
CORG 551	Behaviour in Organizations
CPRL 510	Fundamentals of P.R.
CPRL 520	Applied P.R. Communication	Corequisite: CPRL 510
CPRL 530	Internal Stakeholder Communication	Corequisite: CPRL 510 and CPRL 520
CPRL 531	Media Context and Applications	Corequisite: CPRL 510 and CPRL 520
CACC 520	Accounting for Management	Co-requisite: CMS2 500 (or the Exemption by Examination)
1 COMPLEMENTARY Course to be chosen from the following: (3 Credits)
CGM2 510	Project Management: Tools and Techniques	Not open to Special Students
CMIS 530	Digital Analytics and Targeting
CMIS 542	Strategic Internet Marketing
CMIS 544	Digital Marketing Automation, Planning and Tech.
CPRL 515	Fund-Raising and Philanthropy
CPRL 532	Public Relations Event Management
CPRL 533	Communications in the Corporate Sector	CPRL 510 and CPRL 520
CPRL 534	Communications in the Not-For-Profit Sector	CPRL 510 and CPRL 520
CPRL 535	Public Opinion and Public Policy	Corequisite: CPRL 531
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.