Course Description

Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.

Prerequisites

• CMIS 542 : Strategic Internet Marketing
• CMR2 566 : Global Marketing Management
• CMR2 542 : Marketing Principles and Applications
• CMR2 543 : Marketing of Services
• CMR2 548 : Processes of Marketing Research
• CMR2 556 : Buyer Behaviour
• CMR2 564 : Marketing Communications: A Strategic Approach
• CPL2 510 : Communication and Networking Skills
• CMR2 549 : Strategic Selling

Corequisites

• NONE

Schedule

This Course was not Offered During Spring/Summer 2025 Term

This Course was not Offered During Fall 2025 Term

The tentative timetable is not yet available for the Winter 2026 Term

The tentative timetable is not yet available for the Spring/Summer 2026 Term