Course Description
Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
Prerequisites
Corequisites
Schedule
This Course was not Offered During Spring/Summer 2024 Term |
This Course was not Offered During Fall 2024 Term |
The tentative timetable is not yet available for the Winter 2025 Term |
The tentative timetable is not yet available for the Spring/Summer 2025 Term |