The 15-credit Graduate Certificate in Marketing introduces the core competencies of marketing, including evolving marketing principles and theory, market segmentation, marketing research and reporting, digital marketing management, communication and presentation skills, sales and negotiation, and marketing of services. The program is for those interested in entering the field or those who wish to update their existing knowledge to work in various marketing contexts.
| Number | Title | Prerequisites | Available Times | |||
|---|---|---|---|---|---|---|
| Spring/Summer 2024 | Fall 2024 | Winter 2025 | Spring/Summer 2025 | |||
| Required Courses (9 credits) | ||||||
| CMR2 642 | Marketing Principles and Applications | Not open to students who have taken CMR2 542. |
MON/WED |
TUE |
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| CMR2 648 | Marketing Research and Reporting | Not open to students who have taken CMR2 548. |
MON |
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| CMR2 650 | Digital Marketing Management |
THU |
||||
| Complementary Courses (6 credits) | ||||||
| 6 credits from: | ||||||
| CGM2 520 | Sales Management and Negotiation Strategies |
WED |
||||
| CMR2 643 | Marketing of Services | Not open to students who have taken CMR2 543. |
FRI |
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| CPL2 610 | Practical Communication and Presentation Skills |
TUE/THU |
||||
| CPRL 610 | Public Relations Fundamentals and Theory | Restriction: Not open to students who have taken CPRL 510. |
TUE |
|||
| CPRL 644 | Integrated Digital Communications | Corequisites: (CPRL 510 and CPRL 520) or (CPRL 610 and CPRL 620) | ||||
| Or another 600-level course offered by the School of Continuing Studies approved by the program adviser or academic domain. | ||||||