The 15-credit Graduate Certificate in Advanced Marketing focuses on the competencies needed to conceptualize, implement, and measure integrated marketing strategies based on consumer wants and needs. It explores areas of strategic marketing including integrated marketing communications, consumer behaviour, marketing strategy, services marketing, digital marketing, and marketing research and reporting. This program is open to those who have successfully completed McGill University’s Graduate Certificate in Marketing offered by the School of Continuing Studies and those working in the field who want to advance their academic background.
| Number | Title | Prerequisites | Available Times | |||
|---|---|---|---|---|---|---|
| Spring/Summer 2024 | Fall 2024 | Winter 2025 | Spring/Summer 2025 | |||
| Required Courses (9 credits) | ||||||
| CMR2 664 | Integrated Marketing Communications | Not open to students who have taken CMR2 564. | ||||
| CMR2 668 | Buyer Behaviour | Not open to students who have taken CMR2 556. | ||||
| CMR2 691 | Marketing Strategy | Not open to students who have taken CMR2 570. |
MON/WED |
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| Complementary Courses (6 credits) | ||||||
| 6 credits from: | ||||||
| CGM2 520 | Sales Management and Negotiation Strategies |
WED |
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| CMR2 643 | Marketing of Services | Not open to students who have taken CMR2 543. |
FRI |
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| CMR2 648 | Marketing Research and Reporting | Not open to students who have taken CMR2 548. |
MON |
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| CMR2 650 | Digital Marketing Management |
THU |
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| CPL2 610 | Practical Communication and Presentation Skills |
TUE/THU |
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| CPRL 610 | Public Relations Fundamentals and Theory | Restriction: Not open to students who have taken CPRL 510. |
TUE |
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| Or another 600-level course offered by the School of Continuing Studies approved by the program adviser or academic domain. | ||||||